Our Archives

Call 09159097300, or 09067754232 for any enquiries.

Project Topic:

COMMUNICATION: THE KEY THING IN PUBLIC RELATION (A Case study of DAAR Communication Limited) (AIT/RAY POWER)

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 60 ::   Attributes: Questionnaire, Data Analysis ::   8,049 people found this useful

Project Body:

CHAPTER ONE

  1. INTRODUCTION

Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, friendly person in the world will be a complete failure if he cannot communicate,. The ablest communication will be a flop if he has a negative personality.

 

The beginning of human communication through artificial channels i.e not vocalization or gesture, goes back to ancient care painting, drawn maps and writing. In the last century, a revolution in telecommunication has greatly altered communication by providing new media for a long distance communication.  The great transmitter the way radio broadcast occurred in July 25th, 1`920 and led to common communication via analogue and digital media.

  • Analog telecommunication include traditional telephone radio and television broadcast
  • Digital telecommunication and computer network.

 

1.2    AIMS AND OBJECTIVES

        The aims and objectives of the study is mainly to:

       

  1. Show the use of communication in an organization
  2. Prove to various readers how communication skills can help individuals to advance in their careers.
  3. Also help show the importance of communication on every aspect of life.

 

1.3   SCOPE OF THE LIMITATION

This research is limited to the study of communication being the key thing in public relation using DAAR Communications Limited as a case Study.

 

  1. SIGNIFICANCE OF THE STUDY

This research will benefit the researcher as it will broaden her knowledge. It also serves as a means for the research to compose theoretical knowledge with practical application of communication application in public relations.

 

The research will help organization understand that the lifeline of a company is her public relation officer. It will also enrich other researchers understanding concern communication public relation

 

  1. LIMITATION OF THE STUDY

Every good step in line faces great challenges and this is no different. The following were some of the limitations to this study.

  1. No Sufficient time for the Project
  2. Limited materials for efficient complication of article on this research topic.
  3. Limited funds were also a major barrier to the researcher.
  4. Lecture timing also affects project timing.

 

 

 

  1. BRIEF HISTORY OF DAAR COMMUNICATION LIMITED

DAAR Communication is a private independent Africa Communication Outfit based in Lagos, Nigeria’s Former capital and the economic nerve center of the West Africa Sub – Region.

 

DAAR Communication was incorporated in Nigeria in August 1988. It boasts of a successful background in the closely related fields of printing and publishing. DAAR launched its broadcast Service in 1994 with the promotion of Nigeria’s first private independent radio station Ray power 100.5 fm.

 

The second channel Ray power 2 106.5 fm commenced formal operation in April 1999. Before then, DAAR Communication had launched a 24 hour global television service with the call sign Africa Independent Television (AIT) with thematic philosophy that is geared towards the promotion of Africa values and traditional of black people across the world.

 

In the last quarter of 1999 DAAR Communication lunched into the information super highway with the commencement of the DAAR Broadband internet services with capacity for Voice, Internet across, video conference, data, telephony and other multi media capabilities. DAAR Internet service complete the circle of DAAR Communication Limited communication. Coverage  strategy, DAAR Communication limited with a staff of about 600 people in Africa, Europe, and the united states is worth about 3.5 Billion Naira.

 

In line with the global trend of the new information age which has achieved a convergence of broadcasting and telecommunication DAAR communication has fully installed and integrated equipment using its international satellite gateway system capable of handling voice, data and video telecommunication to virtually every country in the world.

 

Technological innovation in digit and fiber optic networks and other areas of communication and broadcasting transmission will redefine the total nature and system of communication in the new millennium. The synergy of voice data and video in an area of intense technological revision.

 

In appreciation of the fact that the synergetic contribution of computer, telephone, fibre – optic and video will open a chapter in revenue generation across multi – industry frontier in the twenty first century, DAAR communication Limited has property positional itself by installing equipment and facilities capable of handling voice, a data and video telecommunication globally.

 

DAAR Communication did not start broadcast operation until 1944, six years after incorporation. This was due to legislative restriction in Nigeria broadcast sector. It was until August 24, 1992 about 50 years after the advert of broadcasting in Nigeria that the government promulgated decree No.38, which deregulated the ownership of the electronic media in the country.

 

Following this piece of legislation, which ushered in a new era of private ownership of radio and television stations, DAAR Communication applied for Radio, television and direct broadcasting by satellite license. The license was subsequently granted. It began full commercial broadcast operation on September 1, 1994 on its high profile radio channel with the cell sign, Ray Power 100.5 The first private independent radio station in federal republic of Nigeria.


Get The Complete Project »

Project Department:

MORE BUSINESS ADMINISTRATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

Instantly Share this Project On Social Media:

CLOSELY RELATED BUSINESS ADMINISTRATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

A CRITICAL STUDY ON THE EFFECTS OF JOB STRESS ON THE PERFORMANCE OF BANKERS IN NIGERIA (A CASE STUDY OF UNION BANK, CALABAR)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   12174 engagements

ABSTRACT The study investigated and evaluated job stress and its effects on job performance among members of staff at Union Bank. The study sought to find out how work-related stress could affect the...Continue reading »

A STUDY ON THE IMPACT OF EMPLOYEE GRIEVANCES AND THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY, LAGOS STATE)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   7432 engagements

ABSTRACT Maintaining good employee-employer relationship is one criteria for an organization to succeed. If employees are not happy with management and their fellow colleagues at workplace, organizat...Continue reading »

AN APPRAISAL OF MATERIAL MANAGEMENT CONCEPT AS A STRATEGY FOR ACHIEVING HIGHER PRODUCTIVITY IN NIGERIAN BOTTLING COMPANY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 78 ::   Attributes: Questionnaire, Data Analysis,Abstract

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Need for Appraisal of Material Management Concepts as a strategy for achieving higher productivity and to make up with the growing complexi...Continue reading »

ANALYZING PERFORMANCE APPRAISAL TECHNIQUES IN UNION BANK NIG PLC

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In any evaluation of the condition necessary for the growth and survival of an organization, the role of performance appraisal is a strategic f...Continue reading »

ASSESSING BOOK-KEEPING PRACTICES OF SMALL AND MEDIUM SCALE ENTERPRISES IN OGOJA LOCAL GOVERNMENT AREA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   4878 engagements

ABSTRACT Nigeria’s economy is characterized by a large number of micro enterprises, and in between lie small and medium enterprises (SMEs). The unique feature of most SMEs is that, they can be e...Continue reading »

ASSESSING THE EFFECT OF MATERIAL HANDLING ON THE PROFITABILITY OF A MANUFACTURING COMPANY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 74 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   6881 engagements

CHAPTER ONE 1.1. Background of the Study Material Management, as practiced in business today, can be defined as “a confederacy of traditional material activities bound by a common idea. The id...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Jayone from FPA said " I had a wonderful experience using UniProjectMaterials,though they did not deliver the material on time, but the content had good quality. I recommend UniProjectMaterials for any project research work.".
    Rating: Very Good
  • 2. Mugisha R from B.U, UGANDA said "Wow, this is great, your materials has helped me alot. Many blessings. I will inform my friends. Thanks. ".
    Rating: Very Good
  • 3. Nwachukwu Ruth Chinyerr from Michael okpara university of Agriculture,umudike said "I really appreciate this. Materials like this are good guides to writing a researchable project.".
    Rating: Good
  • 4. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 5. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 6. Mohammed A.B from Veterinary Laboratory, Zanzibar ,Tanzania said "You are doing good job to assists in research. God bless you.".
    Rating: Very Good

Paper Information

Format:ms word
Chapter:1-5
Pages:60
Attribute:Questionnaire, Data Analysis
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives