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THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES. (A CASE STUDY MTN MAKURDI BENUE STATE)

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 56 ::   Attributes: Questionnaire, Data Analysis,abstract, table of content, references ::   2,384 people found this useful
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TABLE OF CONTENTS

Title page    -        -        -        -        -        -        -        i

Approval page     -        -        -        -        -        -        ii

Dedication  -        -        -        -        -        -        -        iii

Acknowledgement         -        -        -        -        -                  iv

Abstract      -        -        -        -        -        -        -        v

List of table -        -        -        -        -        -        -        vi

CHAPTER ONE

1.1            Background of the study

1.2            Statement of the problem

1.3            Objectives of study

1.4            Hypothesis formulation

1.5            Scope of the study

1.6            Significance of the study

1.7            Definition of terms.

CHAPTER TWO

2.0     LITERATURE REVIEW

2.1            An overview of marketing

2.2            The marketing concept

2.3            An overview of service

2.4            An overview of the service industry

2.5            The role of marketing in the service industry

CHAPTER THREE

3.0     RESEARCH METHODOLOGY

3.1            Sources of data

3.2            Population of the study

3.3            Sample size determination

3.4            Sampling size determination

3.5            Treatment of data

3.6            Questionnaire distribution and collection

3.7            Research instrument used.

CHAPTER FOUR

4.0     PRESENTATION ANALYSIS AND INTERPRETATION

4.1            Presentation and analysis of data

4.2            Interpretation of data

CHAPTER FIVE

5.0     SUMMARY, RECOMMENDATIONS AND CONCLUSION

5.1            Summary

5.2            Recommendations

5.3            Conclusions

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The people understanding of marketing has in most times been restricted to marketing of tangible products.  Taking marketing to only applying to distributive trade and those activities that are involved in the marketing and distribution of manufactured goods.  However, broader strategic and conceptual philosophy recognizes and sees marketing to also applying to services firms like communication hospitals, banking, insurance, education, legal services, entertainment, transportation etc.


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Paper Information

Format:ms word
Chapter:1-5
Pages:56
Attribute:Questionnaire, Data Analysis,abstract, table of content, references
Price:₦3,000
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