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CULTURAL PROMOTION AND IMAGE PORTRAYAL IN NIGERIA MOVIES

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 57 ::   Attributes: Questionnaire, Data Analysis ::   305 people found this useful
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CHAPTER ONE

  1. INTRODUCTION

1.1   BACKGROUND OF STUDY

Edward B. Taylor is reputed as the scholar who first coined and defined culture in his work Primitive Culture (1871) and reprinted in 2008. Taylor saw culture as that complex whole which includes knowledge, belief, art, morals, law, customs or any other capabilities and habits acquired by man as a member of society. This definition captures the exhaustive nature of culture.

One would have expected that this definition would be a univocal one but this is not so. In fact, there are as many definitions of culture as there are scholars who are interested in the phenomenon. Culture embraces a wide range of human phenomena, material achievements and norms, beliefs, feelings, manners, morals and so on. It is the patterned way of life shared by a particular group of people that claim to share a single origin or descent.

In an attempt to capture the exhaustive nature of culture, Bello (2001) sees it as “the totality of the way of life evolved by a people in their attempts to meet the challenge of living in their environment, which gives order and meaning to their social, political, economic, aesthetic and religious norms thus distinguishing a people from their neighbours”. Culture serves to distinguish a people from others, and Aziza (2001

Hofstede (2006) defines culture as a collective programming of the mind which distinguishes the members of one group or category of people from others. Terpstra and David (2001) describe culture as a learned, shared, compelling interrelated set of symbols, whose meanings provide a set of orientations for members of a society.

Schein (2002) describes culture as the pattern of basic assumptions that are invented, discovered, or developed by a given human group. These patterns emerge to help the group cope with problems of external adaptation and internal integration. Culture determines the identity of a human group in the same way as personality determines the identity of an individual.

Triandis (2002) identifies two forms of culture: objective and subjective culture. Objective culture represents the “visible” cultural attributes or variables such as symbols, language, behaviour, practice, customs and norms. The subjective culture is the present, and felt but “invisible” cultural traits or variables such as tradition, beliefs, priorities, assumptions, values and attitudes which programme, influence or build the visible objective culture (Schwartz, 2002).

1.2   STATEMENT OF THE PROBLEM

The culture of a people is what marks them out distinctively from other human societies in the family of humanity. Nigeria is one of the countries that has in it several cultures which every other country must come to respect but most at times, the reverse is the case were other countries tends to despise the culture of Nigeria and thereby bringing enmity between them and the Nigerians. Finally, several researches have been carried out on the Nigerian culture but not even a single research has been carried out on the cultural promotion and image portrayal in Nigeria movies Modern oracle.

1.3   AIMS AND OBJECTIVES OF STUDY

        The main aim of the study is to examine the cultural promotion and image portrayal in modern oracle. Other specific objectives of the study include;

  1. to determine the factors affecting Nigerian culture and its representation in the movie, modern oracle.
  2. to determine the extent to which cultural values affects Nigerian culture in the movie modern oracle.
  3. to determine the influence of leadership in Nigerian culture in the movie, modern oracle.
  4. to proffer possible solutions to the problems. 
    1. RESEARCH QUESTIONS               

1      What are the factors affecting Nigerian culture and its representation in the Movie, modern oracle?

2      What is the extent to which cultural values affects Nigerian culture in the movie Modern oracle?

3      What is the influence of leadership in Nigerian culture in the Movie, modern oracle?

4      What are the possible solutions to the problems?

1.5   SIGNIFICANCE OF STUDY

        The study on the cultural promotion and image portrayal in Nigeria movies Modern oracle will be of immense benefit to the entire Nigerians in the sense that it will enable the Nigerians to know their right as citizens of the country, the study will also portray the culture and traditions of Nigerians to other non-Nigerian countries which might turn out to serve as a center of attraction for tourism for tourist. The study will also enable non-Nigerian countries to accept Nigerian countries just the way they are without disparity. Finally, the study will contribute to the body of existing literature and knowledge to this field of study and basis for further research.

1.6   SCOPE OF STUDY

        The study on the representation of Nigerian culture is limited to the Movie, modern oracle.

1.7   LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

1.9   DEFINITION OF TERMS

Representation       The description or portrayal of someone or something in a particular way.

Nigerian Culture     The culture of Nigeria is varied and manifold, consisting of a mixture of countries with various tribes that each has their own unique characteristic from continent of Nigeria
               

 

 

 


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Project Information

Format:MS WORD
Chapter:1-5
Pages:57
Attribute:Questionnaire, Data Analysis
Price:₦3,000
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