Our Archives

Call 09159097300 or for any enquiries.

Project Topic:

THE EFFECT OF ENTREPRENEURIAL MARKETING ON THE SURVIVAL OF SMEs, LAGOS STATE

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 60 ::   Attributes: Questionnaire, Data Analysis ::   205 people found this useful
Get the complete project »

Project Body:

1.0 Backrgound of the study

Marketing, and more specifically, market orientation has been identified as an important contributor to business survival (Deshpande et al., 1993; Jaworski and Kohli, 1993; Narver and Slater, 1990). Conversely, several researchers have identified the absence of market orientation and skills in SMEs which often leads to lower survival levels and higher risks of business failure (Alpkan et al., 2007; Blankson and Stokes, 2002; Brooksbank et al., 2004; Hill and Blois, 1987; Huang and Brown, 1999; McCartan-Quinn and Carson, 2003). Davis et al. (1985: 31) suggested that: ‘marketing academicians have almost entirely neglected investigations at the small enterprise/ marketing interface’. Fortunately, given the importance of small business to the economy, there has been a much greater level of activity in relation to marketing in SMEs over the last 20 years (Blankson and Omar, 2002; Blankson and Stokes, 2002; Brooksbank, 1991; Brooksbank et al., 1999, 2004; Carson, 1990, Carson and Cromie, 1989; Carson et al., 1995; Gilmore et al., 2001; Hill, 2001; Stokes, 1998), and this has led to a developing body of knowledge around SMEs and their marketing strategies, planning and activities, as discussed later in this article. However, much of this research has taken as its foundation the disciplinary perspectives of marketing and/or strategy, and has been published in journals in these fields. It is therefore, timely to seek to energize the debate about marketing and market orientation within the mainstream small business literature.

1.2 Statement Of The Problem

A recognition of the significance of the interaction between entrepreneurship and marketing has led to the proposal of the concept of ‘entrepreneurial marketing’ (EM). While some authors argue that EM is important for all organizations (large and small), there is a general recognition that the concept is particularly apposite to the small business context. In this context, EM, as a concept makes an explicit statement about the approach to marketing adopted by SMEs, and also acknowledges the need to understand marketing in SMEs within the wider conceptual base and frameworks of small business and enterprise.

1.3 Objectives Of The Study

The study seeks to determine the effect of entrepreneurial marketing on the survival of SMEs. The objectives of the study are:

  1. to determine the relationship between entrepreneurial marketing and the survival of SMEs
  2. to determine the importance of entrepreneurial marketing in the survival of SMEs
  3. to identify the factors affecting entrepreneurial marketing and the survival of SMEs

1.4 Research questions

The research questions are:

  1. what is the relationship between entrepreneurial marketing and the survival of SMEs?
  2. What is the importance of entrepreneurial marketing in the survival of SMEs?
  3. What are the factors affecting entrepreneurial marketing and the survival of SMEs?

1.5 Statement of the hypothesis

H0: there is no significant relationship between entrepreneurial marketing and the survival of SMEs

H1: there is significant relationship between entrepreneurial marketing and the survival of SMEs


Get The Complete Project »

Project Department:

MORE SMES & ENTREPRENEURSHIP FREE PROJECT TOPICS AND RESEARCH MATERIALS FOR FINAL YEAR STUDENTS

Instantly Share this Project On Social Media:

CLOSELY RELATED SMES & ENTREPRENEURSHIP FREE PROJECT TOPICS AND RESEARCH MATERIALS FOR FINAL YEAR STUDENTS

A CRITICAL ANALYSIS OF THE ROLE OF BANK OF INDUSTRY TOWARDS THE DEVELOPMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 65 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   5838 engagements

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY The study of the role of government agencies towards the development of small scale enterprises is quite interesting. These enterprise have a...Continue reading »

AN APPRAISAL OF MATERIAL MANAGEMENT CONCEPT AS A STRATEGY FOR ACHIEVING HIGHER PRODUCTIVITY IN NIGERIAN BOTTLING COMPANY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 63 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   14430 engagements

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Need for Appraisal of Material Management Concepts as a strategy for achieving higher productivity and to make up with the growing complexi...Continue reading »

AN ANALYSIS OF THE IMPACT OF NAPEP ON ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA (A CASE STUDY OF ABIA STATE)
 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 82 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5760 engagements

CHAPTER ONE INTRODUCTION 1.1. Background of the Study Poverty and unemployment represent the biggest challenges to government in Nigeria. Unemployment rate continue to rise alarmingly, poverty has...Continue reading »

AN ANALYTICAL STUDY OF CREDIT FACILITIES TO SMALL SCALE FARMERS IN NIGERIA (A STUDY OF SMALL-SCALE FARMERS IN OHAOFIA LOCAL GOVERNMENT AREA OF ABIA STATE)
 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 84 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   4824 engagements

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY Agriculture according to Longman Dictionary of Contemporary English (New Edition) is the science or practice of farming. Agriculture has a ke...Continue reading »

EFFECT OF CAPITAL ALLOWANCES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (A CASE STUDY OF SELECTED CONSTRUCTION COMPANIES IN NIGERIA)
 Format: MS WORD ::   Chapters: 1-5 ::   Pages: N/A ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   9366 engagements

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, Nigeria’s experience of taxation predates the colonial period. The Hausas of Northern Nigeria were paying taxes, though in...Continue reading »

EFFECTS OF MULTIPLE TAXATIONS ON BUSINESS SURVIVAL IN NIGERIA
 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 59 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   9203 engagements

CHAPTER TWO 2.1. REVIEW OF RELATED LITERATURE Taxation is one of the major fiscal policies the government of any nation such as Nigeria can use to achieve economic stability and in the financing of ...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Jayone from FPA said " I had a wonderful experience using UniProjectMaterials,though they did not deliver the material on time, but the content had good quality. I recommend UniProjectMaterials for any project research work.".
    Rating: Very Good
  • 2. Mugisha R from B.U, UGANDA said "Wow, this is great, your materials has helped me alot. Many blessings. I will inform my friends. Thanks. ".
    Rating: Very Good
  • 3. Nwachukwu Ruth Chinyerr from Michael okpara university of Agriculture,umudike said "I really appreciate this. Materials like this are good guides to writing a researchable project.".
    Rating: Good
  • 4. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 5. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 6. Mohammed A.B from Veterinary Laboratory, Zanzibar ,Tanzania said "You are doing good job to assists in research. God bless you.".
    Rating: Very Good
View Other Reviews »

Project Information

Format:MS WORD
Chapter:1-5
Pages:60
Attribute:Questionnaire, Data Analysis
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives

Featured Posts