Our Archives

Call 08068929770 or 08122972656 for any enquiries.

Project Topic:

EFFECTS OF MASS MEDIA ON YORUBA CULTURE AND TRADITION

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 60 ::   Attributes: N/A ::   5,560 people found this useful

Project Body:

ABSTRACT

This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among People of Erin Osun is significantly associated with their perception of western culture and exposure to forms of mass media such as (PROGRAMMES AND ADVERTS ON TV, RADIO AND OTHER FORMS OF MASS MEDIA, radio and Newspaper). The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and others Stretch the critical perspective of cultural and media imperialism. McPhail (1981), (1984) Gerbuer (1977). The research applies the theory of acculturation along with the culturation hypothesis. “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of youths take place as a result of exposure to western programmes and adverts on TV, radio and other forms of mass media and radio programmes which influence the perception of the of the programmes reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to programmes and adverts on TV, radio and other forms of mass media will tend to identification of western stars as models. H2: The improvement of Local programmes and adverts on TV, radio and other forms of mass media will increase Yoruba community’ preference for local media product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method. Recommendations to check the cultural genocide for further research were preferred.


Get The Complete Project »

Project Department:

MORE ENGLISH LITERARY STUDIES FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

Instantly Share this Project On Social Media:

CLOSELY RELATED ENGLISH LITERARY STUDIES FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT: A CASE STUDY OF VANGUARD NEWSPAPER

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 69 ::   Attributes: Abstract  ::   3024 engagements

ABSTRACT Newspapers are veritable tools for promoting literacy through reading, writing and dialogues (among readers and critics), which are the hallmarks of effective and efficient use of language. N...Continue reading »

POETRY AS AN EXPRESSION OF ANGER: A CASE STUDY OF TANURE OJAIDE’S THE FATE OF VULTURES AND OTHER POEMS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: N/A  ::   3235 engagements

TABLE OF CONTENTS Title page i Certification ii Dedication iii Acknowledgement iv Table of Contents v CHAPTER ONE: INTRODUCTION 1.1 Biography and Wor...Continue reading »

PROBLEM AND PROSPECT OF MEDIA MANAGEMENT IN NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 69 ::   Attributes: N/A  ::   4229 engagements

ABSTRACT This research work is based on the importance of indigenous language in broadcast media. This project therefore clamoured for the development of indigenous language in the electronic media. ...Continue reading »

RADIO LISTENER-SHIP PATTERN AMONG MARKET WOMEN IN NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: N/A  ::   2376 engagements

ABSTRACT This project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market wo...Continue reading »

TENSE ERRORS IN ENGLISH ESSAYS OF SECONDARY SCHOOL STUDENTS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 35 ::   Attributes: Questionnaire, Data Analysis  ::   6001 engagements

CHAPTER ONE: GENERAL INTRODUCTION 1.1 Background of the Study This research work deals with tense errors in English essays of Secondary School. The research is to find out the type of tense errors c...Continue reading »

THE LANGUAGE OF FEMINISM AND ITS IMPACT ON THE SOCIETY Using the work of Mariama Ba’s So Long a Letter,

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 49 ::   Attributes: Questionnaire, Data Analysis  ::   3631 engagements

CHAPTER ONE INTRODUCTION Background of Study The struggle for women’ right began in the 18th century during the period of intense intellectual activity known as the Age of Enlightenment. In...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Mohammed A.B from Veterinary Laboratory, Zanzibar ,Tanzania said "You are doing good job to assists in research. God bless you.".
    Rating: Very Good
  • 2. Grace Madu from IMT enugu said "Thank you so much; i will tell my friends about you guys!!! Please give them a good job just like mine!!! God bless you!!!".
    Rating: Excellent
  • 3. Favour Adeoti from Unimaid said "For the good deeds and help to students like me, may God almighty continue to bless u and empower you to do more. Thank u very much...".
    Rating: Excellent
  • 4. Saddiq Abubakar Shuaibu from ESAE BENIN UNIVERSITY said "I check your site because I want you to help do this project thank you".
    Rating: Excellent
  • 5. Temitope Olumide from UAM makurdi said "I can not believe i could trust online platforms but you prove to me that there are still some good people out there. Thank you Mr Donald".
    Rating: Excellent
  • 6. Topeola Atinuke from the bells said "hmmmm, not sure yet about all dis comment still working on dem yet....tank u".
    Rating: Average

Paper Information

Format:MS word
Chapter:1-5
Pages:60
Attribute:N/A
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives