Our Archives

Call 09159097300, or 09067754232 for any enquiries.

Project Topic:

IMPACT OF MASS MEDIA AWARENESS CAMPAIGN ON DRUG ABUSE AMONG UNDERGRADUATES

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 48 ::   Attributes: Questionnaire, Data Analysis ::   5,723 people found this useful

Project Body:

1.0 INTRODUCTION

1.1 BACKGROUND OF STUDY

Mass media have been a major agent of socialization and tool for social change especially now that people depend on message from mass media. The potential power of the mass media help solve social problems. television, radio and print advertising can entice people to buy a wide range of products and services, and newspaper messages and advertisement influence our ideas, values and behaviour. 

According to conventional wisdom, it could be possible to use mass communications to get people to act on behalf of their own health and well-being or to do right things. Based on this assumption, since World War II, the federal, state and local governments, private foundations and other non-governmental organizations have sponsored hundreds of public service campaigns to promote social rather than commercial “goods” (DeJong and Winsten, 2000).

It is not surprising, then, that prevention advocates would look to the mass media as an important aid in addressing the problem of high-risk drinking in society. Some advocates have pushed for reform or other restrictions on alcohol advertising. Others have sought to influence entertainment producers to end the glorification of high-risk drinking on newspaper, magazine, television and in the movies (Montgomery, 2009). More recently, prevention advocates have produced a small number of media campaigns designed to change students and youth knowledge, attitudes and behavior.

Most media campaigns focused on college students drinking which have been campus based, using a mix of posters, flyers, electronic mail messages and college newspaper advertisements. More recently, a few regional, state and national media campaigns have begun to address this issue as well.

Therefore, this study is out to examine the mass media especially the print in creating awareness against drug abuse.

 

 

1.2 STATEMENT OF THE PROBLEM

  The continuous abuse of these drugs has lead to a situation of drug addiction and the addict developing a bondage to the drug.

The effects of drug abuse is detrimental not only to the individual but to the society as a whole. Yet this problem is on the increase especially among those in higher institution of learning. Which is a serious threat to our national sanctity. 

How well can print media as a vehicle for information dissemination be relied upon to perform its role in the society, to join hand in the battle against drug abuse?   

How can the power of the mass media be used effectively to reduce high-risk drinking among people? To explore that question, this research begins by reviewing three types of mass media campaigns focused on drinking: information, social norms marketing, and advocacy.

Theses and many more questions is what the study is out to find answers to.

 

 

1.3 RESEARCH QUESTIONS

• Does the Media educate and enlighten the general public on drug abuse?

• Has mass media awareness campaign on drug abuse reduced the unlawful use of drug in society?

• Is mass media faced with any difficulty in creating awareness on drug abuse?

• Does Mediate promote drug abuse through advertisement and alcohol promo?

• Does Media educate and enlighten the general public on the bad effects of drug abuse? 

1.4 RESEARCH HYPOTHESIS

H0: There is no significant relationship between the awareness campaign and the level of drug abuse among undergraduates

H1: There is significant relationship between the awareness campaign and the level of drug abuse among undergraduates

1.5 AIMS AND OBJECTIVES OF STUDY

Drug abuse has caused so many issues in the lives of students and the society at large, the research work highlighted the following aims to help minimize the rate of drug abuse among undergraduate students; some of the aims includes:

1. To investigate the effect of Media education and enlightenment of  the general public on drug abuse.

2. To determine the impact of mass media awareness campaign on drug abuse.

3. To determine the difficulties faced by mass media in creating awareness on the level of drug abuse among students.

4. To investigate the relationship between media campaign and drug abuse

5. To highlight the negative effect of drug abuse among undergraduates.

 

 

1.6 SIGNIFICANCE OF STUDY

The research work is considered an important one, as it will help discuss the effect drugs abuse on undergraduates, it will also elicit information on the relationship between media campaign and the level of drug abuse among undergraduate students in Nigeria, the study will help hightlight the difficulties experienced by media, so as to enable the media sector make a better policy decision for future awareness creation.

1.7 SCOPE OF STUDY

The study will focus on the impact of mass media awareness campaign on undergraduates.

1.8 LIMITATION OF STUDY

FINANCIAL CONSTRAINTS:  The researcher is still an undergraduate, and does not have enough finance to garther all the materials needed for the study but the researcher was able to get all the information needed for the purpose of study.

 

TIME CONSTRAINTS: The researcher being a student will be involved in other departmental activities like seminar presentation and other activities in schoool like submission of assignment, but the researcher was able to meet up with the time required for the completion of the research work.

1.9 DEFINITION OF TERMS

DRUG ABUSE: drug abuse in accordance to the study is the excessive use of drugs by most undergraduates; which in time have adverse effect on their health.

CAMPAIGN: campaign in accordance to the above topic is the movement of the media in the fight against drug abuse among undergraduates.


Get The Complete Project »

Project Department:

MORE EDUCATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

Instantly Share this Project On Social Media:

CLOSELY RELATED EDUCATION FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS

THE IMPACT OF CLASSROOM PRACTICES ON SECODARY SCHOOL STUDENTS IN OYO STATE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 65 ::   Attributes: Questionnaire, Data Analysis, abstract  ::   12889 engagements

ABSTRACT This study investigated the classroom climate practices in public and private secondary schools in Ibadan West Local Government Area of Oyo State. There are 17 public secondary secondary ...Continue reading »

A COMPARATIVE STUDY OF SECONDARY SCHOOL STUDENTS ACADEMIC PERFORMANCE IN FOOD AND NUTRITION IN WAEC & NECO EXAMINATIONS FROM 2006-2011

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 68 ::   Attributes: Questionnaire, Data Analysis, abstract  ::   9544 engagements

ABSTRACT This paper compares and examines the performance of secondary school students who were candidates in food and nutrition examinations of both the West African Examination Council (WAEC) and Na...Continue reading »

AN INVESTIGATIVE STUDY ON THE ATTITUDE OF SCHOOL ADOLESCENT STUDENTS TOWARDS GENITAL MUTILATION (A CASE STUDY OF EKET LGA AKW IBOM STATE)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 65 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   8325 engagements

ABSTRACT The main focus of this study was to find out the attitude of in-school adolescents in Eket Local Government Area, Akwa Ibom State, Nigeria towards female genital mutilation. In order to achi...Continue reading »

A CRITICAL ANAYSIS OF THE CAUSES AND EFFECTS OF MASS FAILURE IN MATHEMATICS IN SENIOR SECONDARY SCHOOLS (A CASE STUDY OF UYO LOCAL GOVERNMENT AREA)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 70 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   10673 engagements

1.0 INTRODUCTION In recent years, student academic achievement in senior secondary school certificate examination mathematics. The word “Mathematics” is a Greek word, meaning things that ...Continue reading »

THE IMPACT OF LEGISLATION AND IMPLEMETATION OF EDUCATIONAL POLICIES ON TERTIARY INSTITUTIONS ( A CASE STUDY OF LAGOS STATE)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 65 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   7833 engagements

ABSTRACT The study examined legislation and implementation of educational policies in Lagos State tertiary institutions. Descriptive research design was used. A questionnaire titled ‘Legislatio...Continue reading »

THE IMPACT OF E- LEARNING ON THE ACADEMIC PERFROMANCE OF UNDERGRADUATES (A CASE STUDY OF THE UNIVERSITY OF JOS)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 70 ::   Attributes: Questionnaire, Data Analysis  ::   11034 engagements

ABSTRACT This study was designed to examine the impact of e-learning on academic performance In University of Jos. To seek their opinion on the students’ perception of e-learning and academic p...Continue reading »

What are you looking for today?

TESTIMONIALS:

  • 1. Jayone from FPA said " I had a wonderful experience using UniProjectMaterials,though they did not deliver the material on time, but the content had good quality. I recommend UniProjectMaterials for any project research work.".
    Rating: Very Good
  • 2. Mugisha R from B.U, UGANDA said "Wow, this is great, your materials has helped me alot. Many blessings. I will inform my friends. Thanks. ".
    Rating: Very Good
  • 3. Nwachukwu Ruth Chinyerr from Michael okpara university of Agriculture,umudike said "I really appreciate this. Materials like this are good guides to writing a researchable project.".
    Rating: Good
  • 4. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 5. Ibrahim Salama from Kaduna said "Thanks You So Much Sir We Appreciate ".
    Rating: Excellent
  • 6. Mohammed A.B from Veterinary Laboratory, Zanzibar ,Tanzania said "You are doing good job to assists in research. God bless you.".
    Rating: Very Good

Paper Information

Format:ms word
Chapter:1-5
Pages:48
Attribute:Questionnaire, Data Analysis
Price:₦3,000
Get The Complete Project »

Best Selling Projects

Our Archives