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LISTENERSHIP LEVEL AND PERCEPTION OF FEDERAL UNIVERSITY OF TECHNOLOGY MINNA CAMPUS RADIO PROGRAM (A CASE STUDY OF LISTENERS IN MINNA)

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 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 60 ::   Attributes: Questionnaire, Data Analysis ::   276 people found this useful

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CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009)asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in thedaily lives of humans whereby people are informed, taught, nurtured and reformed by way of relaxation, reinvigoration and resuscitation. This he argued, makes radio as a medium of mass communication beingconstantly sought after by its ardent listeners.Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequencysignificantly below that of visible light, in the radio frequency range, from about 30 kHz to300GHz (Wikipedia, 2015).

Egbuchulam (2002) defined radio as a mobilizer and a formidable factor in the new world order in economy,technology and politics. Radio is best described as the cheapest, safest and the most effective medium ofcommunication available to man.According to Onabajo (1999), in the developing world as in Asia and Africa, radio is cheap; it does not costmuch compared to television which is expensive. It is also portable i.e. it can be easily transported from oneplace to another. It is credible as it transmits messages that its listeners hold important. Radio can also presentnews as it happens, brings the voices of news makers and artists into the homes of listeners. It also providesdramatic shows and other entertainment, which listeners can visualize even in the absence of visuals. For thatreason, radio enjoys the advantage of simultaneity. It requires little effort of its consumers to comprehend itsmessage. It is a good companion that entertains and informs its listeners.

Kuewumi (2009) asserted that imagine a world without radio; it will be like a garden withoutflowers and trees. Radio daily feeds us with information, teaches us and calms our nerves. If radio is wellunderstood and its potentials realized, hardly will there be any one that will live without a radio. Many anxiousmoments will be healed.”Radio is a vehicle for projecting personality through which it attracts and holds an audience. It is an efficientinstrument for getting a message to a large number of people at the same time, because it transcends theboundary of space and time, and also leaps across illiteracy barriers (Onabajo, 1999).

Egbuchulam (2002) asserts that radio has been a major communication tool for improving the quality of people’slives, bringing to their doorstep news, entertainment and education through its programmes. Despite the worldwide enchantment with the internet and web-based learning, radio still retains the advantage of being able toserve dispersed, isolated, and disadvantaged communities aspiring to overcome the barriers of illiteracy andphysical distance in many countries.Listeners use and relate to radio in very different ways compared to other media. Listeners use radio for variousreasons one of which is for emotional support, to keep their spirits up through programmes, and the result willdetermine to a large extent the attitude listeners would have to programmes. People listen to radio to beinformed, entertained, educated, follow their favourite football team, and follow fashion trends or popular music,among others.

According to Oliveira, Portela, & Santos (2012), it is assumed that listeners make their own interpretations of aradio programme – if the presentation includes something they can relate to, something familiar. The encounterbetween the radio programme and the listener is regarded as a meaning making process within a cultural context.

This meaning making process is influenced by a variety of factors, such as the radio programme topic, designand the socio-cultural variations in experiences, knowledge and cultural dispositions.“The figures of those who listen to radio continue to increase thus indicating an increasing affinity for the freeand participatory opportunities offered by radio stations” (Bamgboye, 2013). Radio plays an integral role inproviding its listener with news, music and other programmes, while also acting as a voice that represents themas well as the society at large.It is therefore no argument that radio serves as a means of communication. In the aspect of information, radioprovides information in terms of news that is, the day-to-day information within and outside the country. Radioalso encourages its listener to know more about entertainment, education, and politics; they can also participatethrough phone-in programmes, talk shows and motivational programmes. Radio generally helps to broaden theknowledge intellectually and morally.

Federal University of TechnologyMinna Campus Radio popularly known as Search FM 92.3 is a campus radio located in Minna, and they poised themselves to have given the best of information on the latest events and stuffs happening around the world. The station is striving hard to give to the society the best in the world of radio broadcasting. Since her inception, Search FM 92.3 Campus Radio of Federal University of Technology, Minna has been able to reach the world and make positive impact on the students & staff of Federal University of Technology, Minna and also more greatly on the Community Host of Minna and its environs.

1.2       STATEMENT OF THE PROBLEM

The significance of radio in informing, educating, and entertaining students in the educational institution is not indoubt, and it is one way by which they keep in touch with the contemporary world.It can be assumed that before the advent of radio, information on what is happening outside the school premisesespecially in the educational and social world was (would be) difficult to discern by students. Even after theadvent of radio and going a step further to establish campus radio stations, there is still doubt as to how manystudents are aware of what is happening beyond the walls of their school premises, and in the global world.As students, especially of higher institutions, it is imperative that they keep abreast of goings-on around them, inthe country and the world at large. It is worthy to note that the residents in the states where campus radio stations are located also benefit by listening to radio station that is been moderated by youth and intellectuals whose energetic nature will offer the best in terms of news, entertainment, education and information. This study therefore seeks to examine the listenership level and perception of Federal University of technology Minna campus radio programs.

1.3       OBJECTIVES OF THE STUDY

The following are the objectives of this study:

  1. To examine the listenership level and perception of Federal University of technology Minna campus radio programs
  2. To determine factors affecting the listenership level of Federal University of technology Minna campus radio programs.
  3. To examine the perception of the public on the quality of program aired on Federal University of technology Minna campus radio.

1.4       RESEARCH QUESTIONS

  1. What is the listenership level and perception of Federal University of technology Minna campus radio programs?
  2. What are the factors affecting the listenership level of Federal University of technology Minna campus radio programs?
  3. What is the perception of the public on the quality of program aired on Federal University of technology Minna campus radio?

1.5       HYPOTHESIS

HO: There is no significant relationship between listenership level and perception of Federal University of technology Minna campus radio programs.

HA: There is significant relationship between listenership level and perception of Federal University of technology Minna campus radio programs.

1.6       SIGNIFICANCE OF THE STUDY

The following are the significance of this study:

  1. The outcome of this study will educate the students, education administrators and the general public on the relationship between listenership level and perception of Federal University of technology Minna campus radio programs. It will also reveal the advantages of listening to campus radio stations.
  2. This research will be a contribution to the body of literature in the area of the listenership level and perception of the public on campus radio station and its programs, thereby constituting the empirical literature for future research in the subject area.

1.7       SCOPE/LIMITATIONS OF THE STUDY

This study is limited to residents in Minna, Niger State where Federal University of technology Minna campus radio is located.

 

 

REFERENCES

Bamgboye, O. S. (2013). Media Categories [lecture note]. Retrieved from Unpublished lecture note:Introduction to Educational Broadcasting.

Egbuchulam, (2002). Broadcasting: Challenges for the Private Media. Vanguard Newspaper.

Kuewumi, J.B. (2009). Radio: How it Impacts the Listener Personally. Babcock University MassCommunication Journal, 2(1), 138-149.

Oliveira, M., Portela, P., & Santos, L.A. (Eds.).(2012). Radio-the Forgotten Medium for Users Creative MentalInteraction and Co-production. Braga, University of Minho Press.

Onabajo, S. (1999).Essentials of Broadcast Writing and Production. Lagos: Gabi Concept Ltd.

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Format:ms word
Chapter:1-5
Pages:60
Attribute:Questionnaire, Data Analysis
Price:₦3,000
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