MARKETING FREE UNDERGRADUATE PROJECT TOPICS AND RESEARCH MATERIALS IN NIGERIA


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Code Project Topic
MKT60086

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

MKT33672

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

MKT56107

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

MKT76768

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

MKT63631

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

MKT79572

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

MKT94405

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC

MKT55592

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

MKT70094

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)

MKT27402

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

MKT95336

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

MKT12366

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

MKT66454

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

MKT35067

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA

MKT60850

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC

MKT65267

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)

MKT96171

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

MKT54115

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

MKT01868

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

MKT55943

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB

MKT70530

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

MKT86256

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

MKT89329

THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE (A CASE STUDY OF PZ CUSSONS PLC)

MKT76166

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

MKT64319

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

MKT80967

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

MKT28531

THE EFFECT OF PACKAGING ON SALES OF GOODS

MKT46215

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC

MKT72223

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

MKT77060

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

MKT29434

AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION

MKT98691

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

MKT16007

MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

MKT83364

THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

MKT27402

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER COMPANY ASABA

MKT22763

THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY

MKT69421

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

MKT33339

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE INDUSTRY AND GENERAL STEEL MILL ASABA)

MKT78891

MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA)

MKT31909

IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE (A STUDY OF FAVOURITES FAST FOOD INDUSTRY)

MKT29453

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

MKT06728

THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. (A STUDY OF MTN ASABA)

MKT45629

THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATIONS (A STUDY OF FIRST BANK AND ECOBANK)

MKT38126

THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY (A STUDY OF NIGERIA BOTTELING COMPANY PLC)

MKT11800

THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS (A STUDY OF ZENITH BANK AND FIRST BANK)

MKT69227

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A STUDY OF HERO LAGER BEER)

MKT49357

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A STUDY OF HERO LAGER BEER)

MKT91607

IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY (A STUDY OF NIGERIAN BREWERY PLC BENIN CITY)

MKT78925

EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY

MKT75122

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

MKT98217

DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS IN DELTA STATE

MKT61759

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

MKT28647

AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

MKT11496

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)

MKT83212

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

MKT49118

THE ROLE OF ADVERTISING IN BRAND BUILDING (CASE STUDY OF NIGERIA BOTTLING COMPANY)

MKT67141

THE IMPACT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES

MKT39120

ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS

MKT23077

CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE, ASABA)

MKT69433

EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

MKT91489

IMPACT OF CORPORATE GOVERNANCE ON BANKS’ MARKET VALUE IN NIGERIA

MKT96132

THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA

MKT21095

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC)

MKT44952

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

MKT11963

THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS

MKT28775

THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER (A STUDY OF SABMILLER PLC ONITSHA)

MKT59680

TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN ASABA)

MKT14122

THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION (A STUDY OF THE BEVERAGE INDUSTRY)

MKT85152

THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY

MKT20467

THE INFLUENCE OF ADVERTISING ON BRAND AWARENESS AND CONSUMER PREFERENCE IN UYO

MKT26689

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

MKT48703

THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

MKT28874

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY OF GUINNESS NIGERIA PLC)

MKT52967

The effect of product innovation on the growth of a firm. (A case study of Guaranty Trust Bank Plc Awka, Anambra State)

MKT85254

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE

MKT79494

E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES (A CASE STUDY OF YOLA METROPOLIS)

MKT67246

EFFECT OF ADVERTISING ON CONSUMER BRAND PREFERENCE

MKT91471

THE EFFECTS OF ADVERTISING ON COMPANY’S PROFITABILITY [A CASE STUDY OF YINKA OBA FOAM AND PAINTS ILESHA]

MKT74545

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)

MKT13412

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)

MKT81395

THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, IBADAN)

MKT24620

THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR

MKT91551

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

MKT97042

THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR

MKT27468

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANISATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)

MKT06492

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

MKT37499

THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR

MKT29976

IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT

MKT79836

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (FIRST BANK PLC)

MKT89729

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

MKT11963

EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS INDUSTRY

MKT52967

IMPACT OF CO-CREATION OF CUSTOMERS/CONSUMER RETENTION AND SATISFACTION (A case study of MTN Nigeria)

MKT25366

The Effectiveness Of Personal Selling In The Marketing Of Industrial Product (A Case Study Emenite Nigeria Plc, Enugu)

MKT77236

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

MKT40681

THE EFFECTS OF TV ADVERTS ON CHILDREN

MKT79302

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE AND BEHAVIOR

MKT90561

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANISATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)

MKT28652

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY

MKT81413

IMPACT OF NEW PRODUCT DEVELOPMENT IN AN ORGANISATION

MKT58284

the impact of social media on consumer buying behaviour

MKT78831

EFFECTS OF ADVERTISING CAMPAIGN IN NIGERIA: THE CASE STUDY OF NOKIA ENTRANCE INTO THE TELEPHONE MARKET

MKT09900

EFFECTS OF ADVERTISING CAMPAIGN IN NIGERIA: THE CASE STUDY OF NOKIA ENTRANCE INTO THE TELEPHONE MARKET

MKT86256

EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCACOLA PRODUCT (A STUDY OF CONSUMERS IN UYO METROPOLIS)

MKT72777

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES

MKT13344

WHAT IS REQUIRED TO STRENGHTEN THE CONFIDENCE OF NIGERIAN ONLINE SHOPPERS TO USE ONLINE SHOPPING

MKT57553

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT BANKS IN PORT HARCOURT

MKT13499

SERVICE QUALITY AND CUSTOMER SATISFACTION OF SELECTED MONEY DEPOSIT BANKS IN PORT HARCOURT

MKT64888

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT

MKT35259

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT

MKT24850

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL

MKT61759

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS

MKT46335

CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY

MKT40351

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY

MKT34870

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY

MKT32343

THE EFFECTS OF TV ADVERTS ON CHILDREN

MKT00735

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE AND BEHAVIOR

MKT90513

CONSUMER AWARENESS AND PERCEPTION OF NHIS SERVICES IN ILORIN-WEST L.G.A, KWARA STATE

MKT41020

Perception and Social Influence of Electronic Media Advertising on Students (Case study of federal polytechnic, Auchi)

MKT02905

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF IMRAN PURE WATER, AUCHI)

MKT73851

THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR (A CASE STUDY OF STUDENTS OF FEDERAL POLYTECHNIC BIDA)

MKT55389

EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR (A CASE STUDY OF OMO DETERGENT TELEVISION COMMERCIAL IN OWERRI, IMO STATE)

MKT97467

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)

MKT27430

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF IMRAN PURE WATER, AUCHI)

MKT95819

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF AN ORGANISATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

MKT87536

THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

MKT16643

THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR (A CASE STUDY OF STUDENTS OF FEDERAL POLYTECHNIC BIDA)

MKT85116

THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN EDO STATE (A CASE STUDY OF ETSAKO WEST LOCAL GOVERNMENT COUNCIL)

MKT69733

THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE)

MKT38644

THE IMPACT OF TELEVISION ADVERTISING ON BRAND PREFERENCE FOR SOFT DRINKS IN A COMPETITIVE MARKET (A CASE STUDY OF 7UP BOTTLING COMPANY NIG PLC, 9TH MILE CORNER ENUGU)

MKT28504

THE STRATEGIES FOR IMPROVING THE FUNCTIONALITIES OF IN-SERVICE TRAINING OF SECRETARIES IN MODERN BUSINESS ORGANIZATION IN EDO STATE

MKT11433

THE IMPACT OF E-COMMERCE ON EMERGING MARKETS (A CASE STUDY OF KONGA)

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